LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital, with participation from Holzbrinck Ventures and Open Ocean Capital.
Founded out of London in 2012, LoopMe unifies all the popular mobile video ad formats, covering pre-roll, HTML5, and the VAST ad-serving standard. In a nutshell, the platform replaces humans with algorithms that determine the placement of ads in real time, based on metrics such as purchase intent or offline sales. The technology “learns” how viewers are reacting to the ads and changes them based on how a user is responding. The company’s platform has been used by a host of well-known brands, including Microsoft, Disney, Airbnb, and Honda.
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